About Us

At Hard Asset AG, our investment philosophy is grounded in the belief that while markets are efficient in the long term, there exist inefficiencies in the short to medium term, where we can identify investment opportunities. Through active management, we leverage these opportunities to create value for our clients. We believe a diversity of investment perspectives is key to achieving superior risk-adjusted returns over the long term. These perspectives are always grounded in rigorous fundamental-driven research, as well as in-depth market and sector understanding.

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Our Mission

Our equities team seek to identify growth stocks that have been mispriced as a result of short-term market inefficiencies. As Growth at a Reasonable Price (GARP) investors, we believe that earnings growth is the long-term driver of stock price performance. However, it is important not to over-pay for such growth in order to achieve optimal performance..

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Our Plan

The Multi-Asset team is tasked to stay on top of global macro and market trends, and to assess implications for policies and investment strategy. With a dedicated strategy and currency function, we strive to be insightful and disciplined, and contribute our views to Crown's Investment Committee..

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Our Vision

Crown's fixed income team believes that market inefficiencies in the short term provide opportunities to add value through active management. We adopt a disciplined investment approach, grounded in fundamental and qualitative analysis, and supported by a systematic quantitative investment framework.


Our portfolio of mostly equities means a higher year to year volatility of annual returns, including a higher risk of negative returns in any one year. The higher risk of negative returns in some years comes with an expectation of higher returns over the long term..

The Proposal

As an owner investor, we maintain full flexibility to deploy capital across listed and unlisted assets, and to adopt a long investment horizon. We track and manage risks proactively and throughout market cycles..

The Outcome

We do not have limits or targets for asset class, country, sector, theme or single name concentration. We manage our leverage and liquidity conservatively for resilience and flexibility, even in times of extreme stress..

The Proposal

We believe that this top down-bottom up investment approach provides the best opportunities for achieving superior risk-adjusted returns over the long term..


Our managers’ in-depth knowledge, familiarity with their respective markets and frequent interaction with other asset teams, also give us an edge in crafting superior credit strategies for our clients..

Individual Treatment

We asses the macroeconomic environment and incorporate market expectations and investor positioning. We then evaluate risk versus return trade-offs..

Personal Meeting

As an owner, we have full flexibility to reshape and rebalance our portfolio, whenever opportunities or challenges arise. We can take concentrated positions or remain in cash..

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